Light Ring, Inc · FireRock Marketing

OSHA Guide Outreach Campaign: build status

A 6-email educational drip that offers the free OSHA Manhole Safety Compliance Guide and points every reader to a branded landing page. This is the current state of the build, what is live, and the two items that need a decision before the campaign starts sending.

Landing page live Workflow built & published Holding before first send

View landing page View the guide (PDF) lightringinc.com

What is done

Piece	Status	Detail
Landing page	Live	Built to match the lightringinc.com brand: dark jobsite look, bold condensed headlines, Light Ring orange, real field photos and logo. Hosts the guide and the opt-in form.
Free guide	Live	"OSHA Manhole Safety Standards: A Compliance Guide for Public Works & Utility Crews," delivered on the page and linked in every email.
Lead form	Wired	Name, organization and email capture. On submit it tags the lead and enrolls them in the email sequence.
6-email sequence	Built	All six emails written, each with a question, a short field video, and a button to the landing page. Spaced over 20 days.
Send pacing	Set	Drip pacing of 100 sends per day, so a large list goes out gradually and protects sender reputation.
Automation	Published	The full workflow is live and tested. No contacts have been enrolled yet, so nothing has sent.

How the campaign flows

flowchart TD
  A["Reader opts in on the landing page
OR is added from the contact list"]:::trigger --> B["Email 1 - Day 1
What is your manhole protection standard?"]
  B --> W1(["Wait 2 days"]):::wait
  W1 --> C["Email 2 - Day 3
The incident nobody plans for"]
  C --> W2(["Wait 3 days"]):::wait
  W2 --> D["Email 3 - Day 6
Why does every crew do it differently?"]
  D --> W3(["Wait 4 days"]):::wait
  W3 --> E["Email 4 - Day 10
The hole everyone assumes is protected"]
  E --> W4(["Wait 5 days"]):::wait
  W4 --> F["Email 5 - Day 15
What would your incident report say?"]
  F --> W5(["Wait 5 days"]):::wait
  W5 --> G["Email 6 - Day 20
One inspection. Multiple violations."]
  B -.-> LP["Branded landing page
+ free guide download"]:::done
  C -.-> LP
  D -.-> LP
  E -.-> LP
  F -.-> LP
  G -.-> LP
  classDef trigger fill:#00E5FF,stroke:#0490a8,color:#04323a;
  classDef wait fill:#A78BFA,color:#1e1b4b;
  classDef done fill:#34D399,color:#064e3b;

Two things to decide before we send

1. Sending email address The emails are set to come from shane@lightringinc.com. To make sure they reliably land in the inbox on a larger send, the lightringinc.com domain should be authorized to send through our email system first (a quick technical setup on the domain). Without it, deliverability on a few thousand emails can suffer. We can handle the setup, we just need the go-ahead and access.

2. Who to send to, and when to start The contact list is loaded and ready. We recommend starting with the most recent, cleanest portion of the list rather than the entire file, so we protect the sending reputation on the first run. On your green light, we begin the gradual rollout at 100 per day.

Recommended next step

Confirm the landing page look matches the Light Ring brand (link at the top of this page).
Approve authorizing lightringinc.com for sending, so inbox placement is protected.
Give the green light on the audience and start date, and we begin the rollout.

Status summary Everything is built, branded, and published. The campaign is paused on purpose and will not send a single email until you approve the audience and start. Nothing goes out by accident.

Light Ring, Inc · OSHA Guide Outreach Campaign · prepared by FireRock Marketing. Landing page: lightring-osha-guide.pages.dev